solid wood media console in espresso on Cherry

We talk, chat, and/or email with a great many of our customers. One of the most common questions: "What is the most popular finish?" Here's our answer, in order of popularity.

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Buy Quality American Solid Wood TV Furniture Not Veneer


Shopping for furniture over the web can be daunting. After all, you need to make an important purchase decision based on what the online retailer has chosen to show and tell you. Shopping the web for solid wood furniture can be especially tough because many retailers follow Humpty Dumpty's thinking in Lewis Carroll's Through the Looking Glass: "When I use a word, it means just what I choose it to mean—neither more nor less."

Consumers typically expect that "solid wood" means a genuine wood product, not one made chiefly from "engineered wood" with an ultra-thin wood veneer glued to its faces. "Engineered wood" is a composite board made from sawdust, ground wood scraps, and other wood waste heated to extreme temperatures, mixed with glue and pressed into panels. You might know them as particleboard, chipboard or MDF (medium-density fiberboard). Though increasingly less common, the glue is sometimes formaldehyde resins.

5 Ways to Spot Solid Wood Fakes

While ground chuck wrapped in minute steak does not a sirloin steak make, many retailers and manufacturers advertise their veneered particleboard and MDF furniture as solid wood. How can you protect yourself? Start by getting familiar with some of the tactics used, including these five:

1. "Solid Wood" only in the Name

Be on your toes if the product only has "solid wood" in its title. Solid wood is the gold standard in wood furniture so the use of the term to get the product into more popular search results sometimes sadly trumps truth in advertising. Not many shoppers search for "particleboard veneer furniture."

2. Is it a kind of wood you would want?

If a retailer - or manufacturer for that matter - does not consider it worthwhile to tell you the wood species used to make the product, it might not be worth your hard-earned money. Different species have different qualities reflected their suitability, desirability and cost. Even within solid wood there is a hierarchy. Cherry and Walnut, for example, are luxurious American woods.

3. Solid Wood Construction

"Solid Wood Construction" is another phrase used often by retailers and manufacturers selling something other than truly solid wood furniture. Usually some parts are indeed some kind of wood (see #2 above) - like legs or door frames. The vast majority of the product - like its tops, bottoms, and sides - are in fact veneer on particleboard or MDF. (We will cover in a future post how to spot a veneer.)

4. Wood Color in Finish Only

Be careful when you see an item with a wood species in the finish or color but not in the actual materials listed. Genuine Cherry and Walnut is  expensive. No surprise then that you see a lot Walnut and Cherry color finishes out there. Very rarely are these products Cherry or Walnut solid wood, and sometimes they are not even Cherry or Walnut veneer.


5. Price

True solid wood costs more, especially any species worth identifying to you, the customer. As that age-old saying goes, "If it sounds too good to be true, it probably is."

4 Ways of Getting the Wood You Pay For

So what is a savvy web furniture shopper to do? Here are some suggestions:

1. Check the specs!

Sometimes the clarification that you seek can be found within the specs of the product on the web site. For example, we use high-quality, all-wood, cabinet-grade plywood veneer in select instances (not MDF or particleboard veneer) where "wood movement" or warping due to thinness are concerns (like back panels). You can find what every part is made from in our product details.

2. Ask the retailer or the manufacturer.

Try asking the retailer and/or the manufacturer. You might get an accurate and truthful response. Or you might not, as we show below. So keep checking the facts and keep them honest.

3. Read reviews.

Sometimes you will find negative reviews from customers disappointed in the materials used despite descriptions to the contrary.  You also might find positive reviews from customers previously fooled, so be thorough.

4. Do your own web research.

If you like a product, research it before you buy to learn about the manufacturer and the product. Search for the title and/or SKU and add a term like "MDF" or "veneer".

A Real Case of Fake Wood

Do a Google search (without quotes) for "12420339 52 inch Solid Wood TV Console with Drawers" and click the top organic result (not an advertisement). It's title should read "52-inch Solid Wood TV Console with Drawers."

As of this posting, this is what you will see on the site of a well-known online retailer:

  1. "solid wood" in the title ("52-inch Solid Wood TV Console with Drawers")
  2. "solid wood" in the short description ("solid wood tv console")
  3. "solid wood construction" in the short description ("rich solid wood construction")
  4. "solid wood" repeated in the product details ("solid wood tv console")
  5. "solid wood construction" repeated in the product details ("rich solid wood construction")
  6. "walnut brown" in the product details ("wood finish color: walnut brown")
  7. "solid hardwood" in the product details ("Materials: Solid Hardwood")
  8. "wood" in the Features box ("Stand Materials: Glass, Wood")
  9. "Cherry" and "Walnut" in the Features box ("Color: Brown, Cherry, Walnut")
  10. "Wood" in the Features box ("Furniture Frame Material: Wood")

Sounds like a quality solid wood TV console for just $299 right? Wrong. In this one example, you can see virtually all of the tricks that we warned you about. "Solid wood" is used many times to describe what the reviews and Q&A section show to be an MDF veneer product.


When shopping for wood furniture on the web, be on your guard for products masquerading as solid wood when they are not. Ask lots of questions, do a lot of research, and know the facts before you buy. There is nothing wrong with a veneered product advertised as such. However, when a retailer or manufacturer chooses to blur or obscure the truth, maybe it is time to keep looking.